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Born is the storytelling creative agency. 

Put simply, we build brands and then create campaigns for those brands. We also create campaigns for brands that are already built. 

We believe every aspect of a 'brand' is a story. The story of its logo, the story it tells its staff to create culture, the story of its leadership, of its people, and the story it tells to its customers.

We are experts in finding the right story. A story that will engage, inspire, and importantly, be remembered. 

A little bit about us and what we do 

David Coupland

Co-Founder & Strategy Director

David is a cross sector Strategy Director, with 14 years agency experience spanning London and Sydney. David started his career writing TV, before moving to public relations leading communication and creative strategies for brands including eBay, Shell, Hyundai, Disney and Ben & Jerry’s.

Moving to Sydney for love, David shifted his career focus to creative brand strategy, working for WE Communications, Australia’s largest independent communications group The Haus as Group Strategy Director, and finally Chello where he built a strategy offering based on a working philosophy of deconstruction, and narrative based storytelling.

Put simply, David loves brands. And stories. And clients who love the work. And great campaigns. And celebratory dinners. David has lost his last 11 squash league games in a row.

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Jenny Lennon

Co-Founder & Creative Director

Jenny has 12 years experience working with brands of all sizes. She started her career in the UK working at big global agencies such as McCann and Havas as an Art Director. Some of the brands she worked on include: Aldi, American Airlines, Cross Country Trains, Shire, Sanofi Genzyme, Jacamo, and SimplyBe. 

After a mid-twenties crisis, she moved to Australia for adventure. Jenny took the position of Creative Director at an Adelaide-based creative agency. Over three years she helped transform the company from a video production company to a full-service creative agency. Since then, she's been working at various Australian agencies in a Creative Director position to help shape and improve brands and their campaigns. She's worked across multiple sectors including Retail, FMG, Pharma, Property, Fashion, Finance, and Emerging Technologies. 

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SECTOR EXPERIENCE

Automotive
& Transport

American Airlines

Australian Motors (Mazda & Mitsubishi)

Cross country trains
Hyundai

One Rail

Qantas

Charity
& Foundation

ACON

Autism Spectrum

Make A Wish Foundation

POW Hospital Foundation

Entertainment 
& Lifestyle

Bumble

Call of Duty

Disney

e-Harmony

Neds

Tinder 

Zero Latency

Finance, Banking, Insurance

Allianz

Bridgit

Caleb & Brown

Commonwealth Bank

Stellan Capital

Qudos Bank

Hospitality 
& Tourism

Beefeater
Contiki
Crown Plaza

IHG Group
Ingenia Holiday Parks
Restaurantie

Government
& Education

ATO

Greens Party
Renewal SA
TafeSA

UniSA

University of Adelaide

UNSW

Healthcare, Hospitals & Pharma

Abbvie

AstraZeneca

Bayer

Genzyme

Johnson & Johnson

Shire
Sportsmed

BayerB

Manufacturing, Construction & Energy

A&D
Climate Technologies
Ausgrid

BP
Metricon

Schiavello

Shell

Tindo Solar

Property Development & Real Estate

Aussie
AVID Property Group

Cedar Woods

Ingenia Lifestyle

Mirvac

Perron Group (SkyRidge)

Raine & Horne

Sportswear, Fashion

& Home

Blackchrome Sportswear

Boody

Electrolux

Jacamo

SimplyBe

Vera Wang

Retail & Fast Moving Consumer Goods

Aldi

Ben & Jerrys
Ebay

LiverpoolONE

Priceline

Specsavers

Technology & Software

Adobe

Avast

HP

Lenovo

Sapia

Sennheiser

Shopify

Sony

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