THESE ARE THE THREE THINGS
THAT GUIDE OUR WORK
01
Brands are their stories
How your business looks, speaks and acts tells a story about who you are, and what you are. Every single element of your brand from your logo to your look and feel, to your values and how you communicate them to your team, to your social media posts and your campaigns, needs to be considered. They are the stories of you.
02
The stories your brand tells over time,
are just different chapters
are just different chapters
Finding consistency in the stories you tell and in the communication you put out in the world is really important. Imagine reading a book, and the main character changed their beliefs every chapter – you'd never connect with that character. You'd find them frustrating. This is true of your brand. You are your stories. Being accountable to the stories of your past creates the basis for loyalty and community. This means starting with a strong brand foundation and understanding what makes you, you, and building your stories from there.
03
Tell interesting stories, tell good ones
There is no such thing as a boring business, just boring agencies. Each business is interesting in its own way and has a role to play in its customers' lives and the world it lives in. We can help here. We are experts in finding the excitement because we believe brands are part of making our day-to-day lives better
OUR APPROACH TO THE
WORLD AND THE WORK
01
We don't do pretence - it's just not in our nature
We prefer genuine experiences and honest connections. We like people too much to be anything other than real. And this is how we build trust between us, and with you. And so, when working with us, you'll get a team that is exactly that - we're a group of real, down-to-earth people just being themselves.
02
We are proud to be good at what we do
And because we know how good we can be, we hold everyone to their highest standard. We're not going to spend all day doing this, to be average. And because we know our work can have an impact in the world, in ways big or small, we take that responsibility really seriously.
03
We are open and honest
Openness and honesty are fundamental to our values. We will never pander to what we think you want to hear, we'll always tell you what's best for the work. We believe in fostering clear and direct communication with our clients, partners, and our team members. We openly share information, feedback, and insights, creating an environment of trust and collaboration.
04
And we're nice
We like to work with nice people, who are good at what they do, because we’re nice and good at what we do.
Copyright 2024 Born Agency PTY LTD | 18 661 056 631
