Toro

Gardeners don’t just mow lawns. They shape spaces, nurture living things, and take pride in every square metre. Toro understands that seriousness, and our campaign set out to celebrate it.

Instead of leaning into clichés of weekend warriors or picture-perfect backyards, we focused on the mindset behind the work. The early starts. The sharpened blades. The “just one more pass” perfectionism. The people who know their tools, feel the difference, and won’t settle for almost.

For the Serious Gardener turns that truth into a strong, singular brand point of view. A visual and verbal language built around commitment, craft and capability. Clean, confident typography. Honest, close-up product moments. Real-world garden settings with no artificial gloss.

The result is a campaign that elevates gardening from a chore to a pursuit worth taking seriously, positioning Toro as the brand for those who put in the work and expect their tools to do the same