WE APPLY NARRATIVE THEORY
TO CREATE A BRAND'S STORY
At Born, we believe that brands are the great storytellers of our time, and in today’s world, getting your story right has never been more important. Through their stories, brands have the power to change attitudes, create behaviours, set examples, realise change, bring people together and create shared languages. We really believe this, and Born was created as a creative storytelling agency on this philosophy. We apply narrative theory to brand storytelling. Because a well thought through brand narrative sets the foundation for telling great stories. And because everything a brand does is a story, our brand strategy approach starts and ends in story. From how it communicates its brand story strategy to how it designs its visual expression and visual storytelling, these are all stories to be told.
WHY A GREAT BRAND
STORY WORKS
Increased engagement
As a creative storytelling agency who believes in the power of story, we design narratives that lay the foundation for deeper, more realistic connections with your audience.
Unique Brand Identity
As a brand storytelling agency, we create distinctive identities that best tell the story of your brand, embodying your core values and vision.
Competitive Edge
Our approach as a brand story agency helps to deliver more memorable brand stories, and supports more distinct strategies.
Emotional Connection
We specialise in emotional brand stories that resonate, establishing a realer relationship between you and your audience.
Long-term loyalty
Our strategic approach ensures enduring loyalty, which is so important in this day and age.
THE PROCESS IN
A NUTSHELL
Step one
Discovery & Research: understanding who you are.
Step two
Strategy Development: understand who it is you're talking to.
Step three
Story Crafting: writing your brand's narrative
Step four
Implementation & Support: bringing the narrative strategy to life across all touchpoints.
DROP US A MESSAGE
